The new Audi A8 will deliver concert hall levels of audio perfection – have you heard of 3D sound?

Luxury is audible, says Audi and we cannot disagree. Good audio equipment is essential for a luxury car. If you heard about 3D movies and videos it is time for you to hear about the 3D sound. This technology, famously advertised by some headphones manufacturers, can now be found in the latest Audi A8.

Small tweeters raise up from the front pannel as soon as the infotainment system is turned on. Image credit: Audi

Audi has been working with Bang Olufsen for over a decade and this new system comes from this brand as well. It is a 23 loudspeaker 3D Advanced Sound System, producing very little distortions to create an incredible audible experience regardless of where you’re sitting in the car. The work specialists have to do to make sure music sounds good in the car is incredible. Cabins are full of different materials and constrained spaces, but Audi’s audio specialists did their best to bring a concert hall into the cabin of the new A8.

The core of the system is a 1,920-watt amplifier by Bang Olufsen, which has separate channels for each loudspeaker. Two tweeters extend electrically out of the instrument panel as soon as the infotainment system is turned on and they flood the area effectively, regardless of their small appearance. Music can be controlled conventionally through the infotainment system screen or by the rear passengers using a separate operating unit that resembles a smartphone. In fact, having in mind that most A8 owners are going to be chauffeured around, Audi made sure that the 3D sound would be absolutely tuned to perfection at the rear of the car when a special setting is selected. The occupants can also adjust the subwoofer volume independently.

There are 23 loudspeakers in total in the new Audi A8. Image credit: Audi

There is also a quite impressive Move Set, which enables algorithm to localize every voice individually and adjust the balance accordingly – if character on the right is peaking, more sound is going to come from the speakers on the right. The work Audi did to perfect this system is truly incredible, which is why they started working on audio system very early in the development process.

Even placement of the loudspeakers is important. They have to be mounted as rigidly as possible, which is why Audi engineers chose the carbon fibre-reinforced polymer rear panel for the subwoofer. Wolfram Jähn, sound/acoustics developer for the A8, said: “Integrating the loudspeakers at the right points in the car is the key to 80 percent of the audio quality. The aim is to isolate the loudspeaker from the body and prevent any vibrations from being transmitted”.

Audi A8 is a technological pinnacle of the car world right now. It is luxurious, comfortable and safe, yet very efficient and sporty if customers want it to be. It is very interesting to hear that even audio system received that much attention just to make sure every passenger of the new A8 is happy.


Source: Audi

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