Americans may find the thought of eating insects unappetizing, but elsewhere in the world bugs are a dietary staple. A 2013 United Nations report estimates that at least two billion humans eat insects, primarily in Asia and Africa, but also in Latin America. Beetles, caterpillars, bees, wasps and crickets are common fare. As the Baughs and a handful of other insect protein entrepreneurs see it, bugs could, and should, have a place in the U.S. diet, too. The brothers know of a handful of domestic competitors, one of which, Utah-based Chapul, appeared in the reality TV show Shark Tank in 2014 and ultimately received an investment from Mark Cuban.